Thursday, January 18, 2018

Coming Soon to Target: Good Chemistry

Target is launching its first exclusive fragrance brand, Good Chemistry. Created specifically with their beauty guests in mind, this new niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each collection includes four unique scents that come in perfume, body spray and rollerball applications.

These vegan and paraben-free scents are made with essential oils and will be available starting Jan. 21. To help find your best scent, you can test out the different fragrances in store before selecting a favorite. Good Chemistry fragrances will be available in all Target stores and online, at prices ranging from $9.99 to $24.99.

New at Target: Dylan's Candy Bar

In the Valentine's Day seasonal section at the back of the store,  Target has introduced an assortment of sweets from confectioner Dylan's Candy Bar.  The offerings (which are also available on include chocolate bars, candy hearts, lollipops, gummies and more.  I may just have to get this cute candy tackle box for my hubby!

Wednesday, January 17, 2018

Fab Find: Dollar Aisle Storage Baskets

Have you seen these fab fabric storage baskets in the Dollar Aisle at Target yet? They come in a variety of woven/wicker finishes, in an array of neutral colors and patterns. And best of all, they're just $5 each!

Tuesday, January 16, 2018

New at Target: Method Golden Citrus

Method has a new scent out at Target (shown) for their foaming hand and gel wash called "Golden Citrus". I smelled it in store, and while I like it, I still prefer the citrusy-fresh "Lemon Mint", which is one of my old favorites. Other limited-edition scents this season include Copper Rain, Burnished Cedar, and Cool Lavender.

Friday, January 12, 2018

New at Target: Askov Finlayson

In celebration of the Superbowl coming to Target’s hometown of Minneapolis next month, the retailer has announced a special limited-edition collaboration that will help guests embrace the true spirit of the Great North: Askov Finlayson for Target.

Founded in 2011 by Eric and Andrew Dayton, the great, great grandsons of George Draper Dayton (who founded the company that eventually became Target) Askov Finlayson is inspired by the Minnesotan ideals of year-round exploration, creativity and community ties, and those qualities are brought to life in the Target collaboration. With more than 50 items across apparel and accessories for men, women, kids, toddlers and babies, as well as home goods,  the collection will allow guests across the country to suit up for winter like a true northerner.

Askov Finlayson for Target ranges in price from $5-$40, with most items under $30. The collection will be available Jan. 14 to Feb. 24, or while supplies last, at 38 Minnesota Target stores and on

Tuesday, January 9, 2018

Target to eliminate Mossimo brand...

I have bad news if you're a fan of the brand Mossimo. According to this article from the StarTribune, Target's new denim-focused women's brand Universal Thread (which I blogged about yesterday) will be replacing Mossimo.

In 2017 Target began a two-year effort to refresh its brand portfolio with more than a dozen brands, and Universal Thread is #11 in that lineup and the "largest brand we’ll launch in 2018 in terms of sales volume and size” according to a Target spokesperson.

Universal Thread will be roughly comparable in size to A New Day, the other major women's apparel brand Target rolled out last year that replaced Merona. Merona and Mossimo were both private-label billion-dollar brands for Target. While Target may still add other new women's apparel brands, A New Day and Universal Thread will be the largest offerings in that department.

As for the other 10 new brands Target introduced last year, here's a list in case you need a refresher course: Art Class (kid's apparel), Cloud Island (baby), Isabel Maternity by Ingrid & Isabel (maternity), A New Day (women's apparel), Goodfellow & Co. (men's apparel), Project 62 (modern home), JoyLab (women's athleisure), California Roots (wine), Hyde & Eek (Halloween), and Hearth & Hand with Magnolia (home decor design partnership with Chip and Joanna Gaines).

Monday, January 8, 2018

Coming Soon to Target: Universal Thread

Next month Target will introduce Universal Thread: an exclusive women’s lifestyle brand grounded in denim and featuring tops, dresses, accessories and shoes.

According to A Bullseye View, Target decided to focus on denim with this brand because it is the core to every woman’s wardrobe. In developing Universal Thread, they conducted research with nearly 1,000 women from across the country to better understand their needs when it comes to shopping denim. Not surprisingly, what they learned was that most women dread shopping for new jeans, so Target's design team set out to create a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.

Universal Thread will be available in all Target stores and online at in early February at prices ranging from $5 to $39.99.