Thursday, February 22, 2018

New at Target: Yes Way Rosé

Lifestyle brand Yes Way Rosé was created in 2013 by fashion editor Erica Blumenthal and art director Nikki Huganir, best friends who decided to turn their love of the wine into a popular Instagram account. The two grew their passion into a stylish line of products with a bold logo. Four years later, it was time to make a wine of their own, so they traveled to the south of France to find the very best blend of classic Mediterranean grapes. The result? A premium rosé that’s dry and complex with tasting notes of strawberry, citrus and white peach. And beginning March 4, Yes Way Rose’s rosé will launch first at Target stores nationwide for just $12.99.

Check out this interview with Erica and Nikki here on a Bullseye View to find out what inspired them to start the brand, how their rosé different from other rosés, and what else they put in their Target cart (besides rosé, of course).

Tuesday, February 20, 2018

Coming Soon to Target: Opalhouse

Target has just announced yet another new home brand (so no wonder Nate Berkus is no longer a stand-alone brand there). If you like bold colors, optimistic prints and tons of texture, then you'll love Opalhouse. This colorful collection boasts more than 1,300 pieces for the home, spanning bedding, bath, décor, tabletop and furniture. For the brand’s debut,, Target’s design team traveled far and wide to cities like Aix-en-Provence, Lisbon, Paris and Mallorca to gather inspiration to create a collection of authentically-inspired, eclectic pieces. And with most items under $30, you can incorporate the unique designs and elevated details (like pressed glass, jewel-tone silks and velvets) into your home without breaking the bank.

Target decided to venture into a diverse-design brand after discovering that about 90 percent of their guests like to mix and match styles to create a personalized look within their homes. So in 2017 Target set out to introduce a number of new brands with clear and distinct points of view that have the flexibility to work together. First, they established the Threshold brand to celebrate its original relaxed classic intent, followed by an approachable modern aesthetic with Project 62 and then the modern farmhouse aesthetic with Hearth & Hand with Magnolia. And now, they're introducing a more eclectic aesthetic with Opalhouse, which to my eye looks very "Jungalow" (if you're at all familiar with Justina Blakeney's work).

Opalhouse will be available in all Target stores and on beginning April 8. Prices start at $1.99, with most items under $30. For a sneak peek, check out the preview pics here on A Bullseye View.

New at Target: Project 62 + Nate Berkus

Remember last week when I told you that it was the last call for Nate Berkus at Tar-jay? Well, not so fast. Yesterday I noticed this Project 62 Comforter set with an interesting label. It said "Project 62 + Nate Berkus". The back of the package had a picture of Nate with this text: "The best modern interiors happen when people create something that works beautifully and is deeply inspiring. Design your bedrooms and bathrooms with as much thoughtful detail as any other space. At the end of the day, every room should elevate the way you live." 

So there you have it. I guess Nate Berkus will continue his association by designing "for" Project 62 at Target vs. having his own brand there. I will be honest: from what I saw on the shelves, the "Nate Berkus" versions look no different than the regular Project 62 stuff, so I think he's lending his name only here (and not any real design direction).

Friday, February 16, 2018

Fab Find: La Roche Posay Anthelios Antioxidant Serum with Sunscreen

I have a problem with sunscreen, in that my sensitive skin is allergic to a lot of the common chemicals in them. It's gotten so bad that I've given up wearing foundation with SPF protection, and really only wear sunscreen protection when I know I'm going to be outdoors all day. But all that's changed now that I've found La Roche Posay Anthelios AOX Daily Antioxidant Serum with Sunscreen. It safeguards against UV rays with SPF 50, and contains an antioxidant complex to provide free-radical-fighting nourishment. This serum with sunscreen also claims to visibly reduce the appearance of dark spots and fine lines while refining skin's texture for a more youthful appearance. But best of all - for me, anyhow - is that this serum is fragrance-free and gentle enough for most skin types. I've been using it for the past week with no irritation, making it a staple in my morning beauty routine.

La Roche Posay Anthelios AOX Daily Antioxidant Serum with Sunscreen can be found in select Target stores and online on While it's pricey - at $42.50 for a 1oz. bottle - Target usually puts all La Roche Posay on sale a couple of times a year at buy one/get one 1/2 off.

Target's President's Day Sale

Target is running a few different President's Day sales this weekend. Select home items are up to 30% off, with an extra 15% off indoor & outdoor furniture, with the code GEORGE.  You can also get 20% off kids' clothing and shoes - in stores with Cartwheel and online with the code KIDS20. And save 20% off mens's and women's C9 Champion clothing in stores with Cartwheel and online with the code PRESDAY20.

Monday, February 12, 2018

Last Call: Nate Berkus Bedding

I was hoping that Nate Berkus would continue his partnership with Target in the Bed & Bath department, but it's looking more and more like that's not the case. My local store has eliminated almost all their Nate Berkus merchandise, and the store near my work is putting what they have left on clearance.

So if you're a fan of Nate Berkus for Target bedding (as I am) you may want to head to stores to see what you can grab on sale. Most items are already sold out online (and not available for store pickup) but you can use the 'check stores' tool to see which stores in your area still have products in stock. I plan to check the Target near my office today for this Handrawn Geo Duvet Cover Set (shown here) which is now 70% off!

Thursday, February 8, 2018

The Look for Less: Prada vs. Universal Thread

A friend gifted me a a pair of NWOT Prada sandals she found at a thrift store that ended up not fitting her. They're very similar to the Prada pair on the left, which are now sold out at Barney's but had a hefty price tag of $850. You can get a similar look - by saving a LOT of dough - with the "Agnes" sandal on the right from Universal Thread (at Target) for just $32.99.