You've heard of Target, and SuperTarget. And now, there's CityTarget.
Target Corp. unveiled the new name and logo Tuesday for its budding fleet of smaller urban stores. Last fall, Target announced its goal of building 10 small-format urban stores around the country, including Seattle, San Francisco, and Los Angeles. Target also has plans for a fourth CityTarget store, slated to open in Chicago in 2012. These smaller stores are tailored to crowded urban centers, carrying a slimmed-down assortment of goods, including groceries.
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